Lucy Loves This

Having grown up in Cambridge, been to university in Leeds and then settling with her family in South London, Lucy of Lucy Loves This knows how the places she’s lived have shaped and inspired her.

The first letter in the Location Letter collection was Brixton; where Lucy was living at the time. She started selling the design at local craft markets and requests for new places came flooding in. The Lucy Loves This collection now features over 160 different letters.

The letter designs are made up of intricate illustrations, monochrome typography and contain the landmarks and icons that celebrate each destination.